Amethyst Jeans was launched in 2007 by founders and business partners Ned Davidson and John McKelvey. Amethyst Jeans takes pride in offering premium denim, exceptional quality, great fits, and unique washes to fit every girl’s unique personality and lifestyle! We have made it our goal to give you jeans that are flattering, comfortable and fashionable. Our design team is always on the hunt for the latest trends to incorporate into our jeans so you can be sure that no matter what you have going on, you’ll look great and be stylish in a pair of our jeans!
In November 2009 industry veteran Dan Shainis joined forces with Ned Davidson and John McKelvey, owners of Jade Marketing Group LLC and Amethyst Jeans, to launch Ariya jeans, focused exclusively on the 16 to 25 year old Curvy girl. All aspects of fit, design, merchandising and marketing are geared towards this curvy consumer. Ariya will take its unique approach towards giving the sophisticated curvy girl a chance to show off her assets by offering an authentic blue jean executed in multiple silhouettes with exciting washes and details.
Launched in the fall of 2013, Series 31 was created specifically for the short and sexy girl. Series offers the same great qualities as Amethyst fashion denim, but for the trendy girl who is 5’4” and under. Just because you are short, doesn’t mean you should have to sacrifice your style. Series provides great quality denim, unique washes and trendy details, all in fit that is designed to celebrate the short and sexy girl! Series is one of the only brands out there that lets you buy our jeans in a store today and wear them out tonight!
Inspired by an old Tool and Die company from West Hartford, CT founded in 1865, T.K. Axel Mfg. Co is a men’s denim brand with a vintage edge. Axel is for any guy who’s looking for a quality product with great details and a hometown heritage.
Rhythm in Blues is a missy brand with a moderate fit and contemporary flare. Offering exceptional quality, premium denim, and innovative washes with rich indigo hues, allows our denim to reach a higher standard than our competitors. This universal fit is eased through the hip and thigh to silhouette every shape in comfort and style. A two piece contoured waistband prevents gapping in the back for an effortless fit. All of this is offered to customers at a moderate price point!